Digital Media/Marketing Specialist – Raleigh, NC

Mackay Communications, Inc.is a marine electronics service and satellite communications company that currently employs over 320 people in thirteen (13) countries. In the past five years alone, Mackay has doubled in size, opened eight (8) new international locations and plan to continue expanding globally for several years.  This growth has offered new careers, professional development and advancement opportunities.

We currently have an opening for a Digital Media & Marketing Specialist at our corporate headquarters in Raleigh, NC. Individuals who have the skills required and the experience are encouraged to submit their resume to StaffingNC@mackaycomm.com.

DIGITAL MEDIA & MARKETING SPECIALIST JOB SUMMARY:

The Digital Media & Marketing Specialist is responsible intelligently applying their marketing abilities to create and manage a Digital Marketing strategy that drives more customers, revenue, and profits into Mackay. The Specialist will manage website content, backend support, and targeted marketing to significantly increase website and LinkedIn traffic, customer portal usage, and ecommerce. Will assist with the development and distribution of news releases, print & digital campaigns, product flyers, and Mackay’s representation on vendor and industry directories. Responsible for mining and analyzing data from Mackay’s ERP system and to provide recommendations for increased profit opportunities.

DIGITAL MEDIA & MARKETING SPECIALIST RESPONSIBILITIES:

  • Create a Digital Marketing Strategy and budget;
  • Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent appearance throughout the web pages and documents.
    • Recommend enhancements to improve user experience; collaborating with technical support.
    • Provide bi-annual web analytics reporting and compare Mackay’s site features with industry peers and global bests.
  • Improve SEO through organic and purchased methods. Possibly contract and manage a Digital Marketing firm.
  • Work with cross-departmental teams to maintain current product line content, news releases, promotional campaigns, and web projects.
  • Manage company global online presence on all vendor sites, industry directories, Google Business listings, LinkedIn, etc.
  • Develop, maintain, and organize 10+ page, print and digital Selling Aids and Flyers used by Mackay’s 40 Salespeople and Managers around the world.
  • Mine and analyze data from Mackay’s ERP system to identify and create targeted Prospect Lists to be furnished to Mackay’s 28 Inside and Outside salespeople.
  • Ability to present ideas and research findings to company management.

 DIGITAL MEDIA & MARKETING SPECIALIST SKILLS REQUIRED:     

  • Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design & management and Communications.
  • Strong GPA.
  • 3+ Years of experience in similar role in a commercial business environment.
  • Experience with web content management software (Word Press), LinkedIn and technical writing skills.
  • Creative thinking (visual & messaging); digital design skills are a significant plus.

Mackay offers a competitive salary in addition to health insurance, bonus, paid time off, 401(k) and company-paid pension plan.

Mackay is an EEO employer, a veterans-friendly organization, and veterans with the above qualifications are encouraged to apply.

Candidates must be legally authorized to work in the U.S. and pass a thorough background check.

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If your skills and experience match our requirements, we want to hear from you!

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